Though this brand of Ponzi scheme has existed since the early 20th century, the proliferation of digital communications technology has made it much easier for con artists to operate such scams. Usually, an operator will create a website to lure in unsuspecting investors, promising very high returns but remaining vague about the underlying management of the investment fund, how the money is to be invested, or where the fund is located. These funds typically involve the alleged trading or issuance of “prime” bank financial instruments and may include references to prime European or prime world bank instruments. For this reason, this scam is also known as the "prime bank scam."
Digital communications technology has made HYIPs and other scams easier.
How a High-Yield Investment Program (HYIP) Works
High-yield investment programs (HYIPs) are investment scams that promise unreasonably high returns and often just use new investors' money to pay off older investors. Of course, this is not to be confused with a legitimate high-yield bond investment, which offers higher than investment-grade interest rates. HYIP operators will typically use social media, including Facebook, Twitter, or YouTube, to appeal to victims and create the illusion of social consensus surrounding the legitimacy of these programs.
The SEC advises that there are several warning signs that investors can use to help avoid being victimized by high-yield investment program scams. These include excessive guaranteed returns, fictitious financial instruments, extreme secrecy, claims that the investments are an exclusive opportunity, and inordinate complexity surrounding the investments. Perpetrators of high-yield investment programs use secrecy and a lack of transaction transparency to hide the fact that there are no legitimate underlying investments. The best weapon against getting sucked into a high-yield investment program is to ask a lot of questions and use common sense. If an investment’s return sounds too good to be true, it probably is.
High-Yield Investment Program (HYIP) Example
An example of an HYIP was Zeek Rewards, run by Paul Burks and shut down by the SEC in August 2012. Zeek Rewards offered investors the opportunity to share in the profits of a penny auction website, Zeekler, at returns of 1.5% a day. Investors were encouraged to let their returns compound and to increase their returns by recruiting new members. Investors were required to pay a monthly subscription fee of $10 to $99 and make an initial investment of up to $10,000. The SEC found that about 99% of the funds disbursed were paid out of the pockets of new investors and that Zeek Rewards was a $600 million Ponzi scheme. Burks was fined $4 million and sentenced to 14 years, 8 months in prison.
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